When you think of brands, you probably think of logos, bright packaging, and slogans. Brands aren’t just for influencers, celebrities, and businesses; they’re also for people like you.
When people hear your name or see your picture online, they think of your brand. When you go on a job interview or meet a new person, you are putting your brand to work. Your brand can determine how well you do and how many people you reach. If you take an active role in making your brand what you want it to be, it can help you reach your goals.
Table of Contents
- 1 What is a personal brand?
- 2 Why your brand is important
- 3 The critical elements of an effective personal brand
- 4 How to create a marketable personal brand in 5 steps
- 5 Conclusion
What is a personal brand?
Your life experience makes up your personal brand. It conveys to clients, coworkers, and other professionals the skills and principles that you uphold as a representative of your organization. It represents the pinnacle of everything you do and everything you believe in. Not only does it exist in your actual presence, but it also does so in your internet one.
Why your brand is important
Think about all the times you’ve tried to make a good impression in a professional setting, like job interviews, promotions, or dealing with clients. All of these are examples of how having a clear personal brand can help you build strong relationships. When you think about your brand on purpose, you get to decide how you market yourself. This lets you control your actions and decisions to build credibility and trustworthiness.
Even though the idea of a personal brand might seem shallow at first, working on it can help you become a better, more genuine version of yourself. If you have a clear idea of who you want to be as a person, your decisions and choices will be more in line with your values.
The critical elements of an effective personal brand
Before we talk about building a brand, it will help to set up a good personal brand. Even though everyone’s brand is different, all good brands have some things in common.
1. Authenticity. Your brand can’t be faked. Doing so will only cause you to present yourself in different ways, which people will notice sooner or later. So, start this process with sincerity every time.
2. Values. Your brand values are the things that people think of when they think of you. Depending on your industry, profession, and audience, these may be parts of yourself that you want to highlight. For instance, a public speaker may want to show that they are fun-loving. A businessperson, on the other hand, might want to look smart and tough. On the other hand, an influencer might want to be known for being cool and hip.
3. Integrity. Creating a personal brand is about more than just being successful. It’s also about figuring out what your values are and sticking to them, and not letting outside forces make you lose your integrity. When you know what you stand for (and what you don’t stand for), you can make decisions based on more than just money.
4. Charisma. A good brand should set you apart from your competitors. Many people are good at what they do, after all. So you have to ask yourself what makes your story special. At first, it might seem like a hard question. You are the only one who has lived your life, so you are the only one who can share your experiences.
5. Trustworthiness. People will trust you more if you do the things you say you can do and stay true to your values and principles. Because of this, you’ll have more chances in your personal and professional life.
How to create a marketable personal brand in 5 steps
Figure out who you are
You might think it’s strange to try to figure out who you are. But do you know yourself well? In our fast-paced world, many of us forget to take the time to think about ourselves and reflect. To build a strong personal brand, it’s important to think about yourself.
Here’s a simple exercise to help you with this step. Take a piece of paper and write down the answers to the questions below:
- What do I struggle with?
- What drives me?
- What kind of tasks drain my energy?
- What do people compliment me on?
Even though it may be hard, it’s important to be honest and think deeply. If you don’t know how to answer these questions, ask your friends and family. Obviously, none of the answers to these questions are set in stone. As you learn and grow, they will all change. But once you know yourself better, you can start putting yourself out there and planning your career.
Consider how you want to be known
Once you know who you are right now, you can start to think about who you want to be in the future. Try not to think about the things you want in life too much. Instead, think about the habits you need to have to get those things.
You can start by looking at the industry you want to get into. What skills, knowledge, and reputation do you need to be successful there? Think big, but break up big goals into small steps that you can reach. So, it will be easier to see how far you’ve come in the future.
Define your niche
You should never try to make your brand appeal to everyone. It would be a waste of your time and money. Instead, work on finding your niche and making your site interesting to that audience.
Companies, professionals, clients, and recruiters are more likely to contact someone who specializes in solving a specific problem than someone who says they can do a little bit of everything. Think about it this way: if your house has a leak, are you more likely to call a handyman or a plumber? Of course, it’s still important to build a wide range of skills, but a well-defined niche can help you focus on dominating a small part of the market.
Once you know who your target audience is, find out where they are and what they are looking for. Once you know the answers, you can start building your online presence to meet their needs. Say you’re a graphic designer who wants to find clients. You should work on making an impressive online portfolio and promoting it on social media sites with a wider audience.
Remember that consistency is important wherever you promote and talk to people online. For example, don’t act like a professional on LinkedIn and post embarrassing photos of yourself when you’re drunk somewhere else. Make sure that the overall tone and image you present online stays the same from one platform to the next.
Network like crazy
Networking is not about trying to get a lot of followers. Even if you have a lot of followers, it won’t help you if no one is talking to you. Your real goal is to make connections and help people talk to each other.
The digital world and the business world are always changing, and your brand will need to change along with them. As you make more things and change as a person, you’ll need to change your brand to reflect who you are. But always stay true to yourself and your own style. Once you know how to use the power of a well-built brand, you’ll be able to see clearly how to move forward in your career and take the steps you need to take to succeed.