TechKnowmad
It is no secret that older and younger generations are becoming less interested in social media behemoths like Facebook. Many consumers grow weary of reading through posts filled with brevity videos and food images. Because of this, interest in niche social networks is rising.
To adapt these developments, numerous Social Media apps are emerging. Users are turning to social networks because they can meet people who share interests.
So, what does social media’s future hold? These are the trends for 2023 that you should be aware of.
5 Trends in Social Networking
Table of Contents
1. Networking based on interests
Social networks are more than just Facebook and Twitter. A rise in social networks centred on certain hobbies has been seen in recent years. These networks foster communities and frequently see high levels of activity.
Networks of interests are diverse. For those who enjoy food, there are sites like Yelp and FoodTribe. Reviews, suggestions, and advice from other users are available. Travelers can connect with hosts in other cities via apps like Couchsurfing and Worldpackers, which also link travellers with hotels in a labour for accommodation arrangement. For hobbies, studying languages, and other activities, there are interest-based networks.
2. Hello, neighbour
For neighbours who want to communicate with locals, share tales, advice, and recommendations, neighbourhood social networks provide feeds. Not just for introducing you to your neighbours or making new friends, these apps are helpful. These apps are excellent social search tools since you may use them to find local companies.
3. Social Lookup
The way people use social media has changed over the past few years, and new social media features have emerged to assist local companies in connecting with their communities. Networks like Instagram, Twitter, and TikTok are hopping on board and actively enhancing social search by providing new capabilities.
The new immersive map on Instagram makes it possible to find nearby businesses. Users of the new feature can contribute stories that are geotagged and navigate through a map to discover nearby companies. Users can narrow down the destinations by what they’re looking for, such as a park, hotel, restaurant, or bar.
4. Apps for personal texting
The primary method of external communication will be social messaging. With regard to commercial communications, this is especially true. For instance, the majority of customer service these days is provided via SMS and chats. Brands are increasingly using social messaging as their main channel for customer-brand communication. Customers are now more inclined to speak with the business online than to email it with a question.
5. Talk to apps for strangers
Utilizing apps will make it simpler to make new friends. Popular social networking sites fall short of the one-on-one connections that the younger generation wants to make. Although social networking technically allows you to stay in touch with folks on the other side of the globe, it may make it more difficult to develop and maintain local friendships.
Apps for meeting new people have proliferated recently. There are various kinds. Users with similar interests can safely connect and meet in person through services like Meetup. Similar to this, Nearify notifies you of events nearby. Other apps, such as Skout, leverage your tastes and location to help you meet people when you’re in a new city. There is even an app for scheduling dog playdates where you can connect with other dog owners and share images of you and your pet.
Strong newcomers like TikTok and long-time heavyweights like Facebook are vying for the attention of the world’s more than 5 billion social media users in the present social media environment. The top social networking applications for 2022 are listed below, along with ones to watch for in 2023:
In 2022, Facebook, YouTube, Whatsapp, Instagram, Facebook Messenger, and TikTok will be the top 5 social media platforms. With 2.91 billion users, Facebook is the most popular, closely followed by 2.56 billion YouTube subscribers.
In 2023, the following platforms are worth exploring:
1. TikTok is the Internet platform with the quickest growth. It has niche audiences and subcommunities. The videos help users find others who share their interests and introduce them to subcultures.
2. Discord has grown to be more than just a chat platform for gamers. Because of its straightforward user interface and easy interaction with Whatsapp groups and Slack teams, it has grown and gained popularity. I appreciate Discord because it allows you to create communities around various interests.
3. browses Pinterest. It has an intriguing proposition, despite the fact that it is now only accessible on iOS and only via invitation. Users can collaborate to make collages with this mobile-only software. This gives producers the chance to collaborate with businesses that are already on Pinterest and produce collages that are centred on particular subjects.
Read More: Everything You Need Know to About Social Commerce
Next, what?
Changing social media landscape The social media ecosystem is changing as a result of technological advancements and altering societal dynamics. If Facebook and Instagram ignore the emerging trends, they will struggle to stay up with younger generations and remain relevant.