Tumblr Tests Semi-Private ‘Communities’-Here’s Everything

Tumblr Tests Semi-Private 'Communities'-Here's Everything

The Tumblr Labs team has created a brand new experimental feature that is referred to as “Communities.” Users have the opportunity to create semi-private areas with their moderators, rules, and privacy settings within these communities, which provide a dedicated location for users to engage within the context of common interests.

We are going to refer to it as ‘Communities,’ which is a new dedicated location on Tumblr where users can share and discuss all of the stuff that they feel passionate about. According to a statement released by Tumblr, communities can cover a wide range of topics, including “your favorite show, artist, movie, video game, your school, your board game group, friend group, big or small, whatever you want.”

“Each Community has their own semi-private safer space away from the regular dashboard where you can interact with other Tumblr users who share the same interests and passions as you,” the announcement stated.

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Experimental Communities of Tumblr

Within the statement, Tumblr Labs emphasized their enthusiasm for the new functionality, highlighting the objective of developing more secure environments in which users may engage in conversations with people who share similar interests.

Each community will have its distinct feed, which will be distinct from Tumblr’s algorithmic “For You” and chronological “Following” feeds. This will enable members of the community to participate in conversations within the community without interference from the larger platform.

The statement draws attention to the adaptable nature of these communities, which can discuss a wide variety of subjects, ranging from favourite shows and artists to schools and friend groups. The provision of a space in which people may exchange and debate information that they enjoy in a manner that is more organized and focused is the primary goal of our endeavour.

In addition, the statement from Tumblr provides a hint that the feature will be developed through a collaborative process, as the company intends to solicit feedback from users in order to improve the concept. As the initial release is considered a prototype, the input of users will be significant in determining the direction that Communities on Tumblr will go in the following years.

We will be reaching out to individuals all around Tumblr and the internet in general in order to get their feedback on our prototype throughout the next few weeks. “We will iterate on the idea based on the feedback that we receive in order to determine what resonates most strongly with each and every one of you on Tumblr,” the business stated.

Changes in Automattic

The launch of this experimental function, on the other hand, comes at a time when there have been reports of changes within the corporation. In November, an internal memo from Tumblr’s parent company, Automattic, was discovered to have been leaked, and it suggested that any staffing adjustments would be necessary.

In the memo, it was announced that the majority of Tumblr’s workers would be relocated to other projects inside Automattic. This was done in recognition of the fact that everyone was unhappy with the performance of the site.

Automattic CEO Matt Mullenweg provided the legitimacy of the message in a blog post that was published on Tumblr. It has been stated that the decision to reassign staff is a component of a more comprehensive strategy, and it comes at a time when Tumblr is experiencing difficulties with its finances. This memo, which was leaked, emphasizes the importance of making strategic decisions in order to navigate the future of the platform effectively effectively.


In conclusion, Tumblr’s introduction of semi-private ‘Communities’ marks a significant step in the platform’s evolution, offering users a new way to connect and share content within more exclusive circles. The initiative reflects a growing trend in social media towards fostering smaller, curated communities where users can engage in more meaningful conversations.

As Tumblr continues to innovate and adapt to user needs, the introduction of semi-private spaces may enhance the overall user experience by providing a balance between public sharing and more intimate interactions. Whether this new feature will redefine the dynamics of online communities remains to be seen, but it undoubtedly adds a layer of versatility to Tumblr’s diverse and dynamic ecosystem.

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